Web Survey Bibliography
For years, the Internet has intrigued survey researchers for its potential to overcome historic obstacles associated with self-administered (SAQ), paper-and-pencil (PAPI) surveys. Losing surveys in the mail and costly reliance on data entry programming, training, and staffing are two key hurdles that all SAQ, PAPI surveys encounter. The challenge, then, is to use this technology in a way that is scientifically rigorous and employs the best features of the Internet, namely the inherent democratic nature of the tool, improved sample monitoring capabilities, the relative ease of data transmission, minimal case costs, and improved data quality. The most daunting of all the challenges that Internet surveys face is achieving high response rates.
In 2002, NORC launched a web-based survey of over 9,000 minority students who received scholarships to attend the colleges or universities of their choice. This was the base year of a five-year longitudinal survey designed to measure the life outcomes of the scholarship recipients and a sample of scholarship non-recipients. The study will track the students over the next five years and gather information related to their college experiences, civic engagement and professional lives.
This paper will show that it is possible to launch a large-scale, web-based survey of post-secondary students that garners high response by using the Dillman Method. The paper will review NORC’s history of launching web surveys and provide information from other web surveys to contextualize NORC’s specific experience on the scholarship study. The paper will then go on to present response rates, respondent contact methods and special treatments used during data collection to boost response rates. Through this, we hope to sketch a framework for successfully implementing large-scale, web-based surveys and achieving high response rates with student populations.
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Web survey bibliography - The American Association for Public Opinion Research (AAPOR) 58th Annual Conference, 2003 (20)
- Determining the Probability of Selection for a Telephone Household in a Random Digit Dial Sample Design...; 2003; Triplett, T. A., Abi-Habib, N.
- Validations in Web-based Surveys; 2003; Crawford, S. D., Peytchev, A.
- Use and non-use of clarification features in web surveys; 2003; Tourangeau, R., P., Couper, M. P., Conrad, F. G., Baker, R. P.
- Asking Comparative Questions: A Comparison Of Three Wording Strategies; 2003; Liu, K.
- It's Only Incidental: Effects of Response Format in Determining Behavioral or Event Occurrence; 2003; Lafond, C. R., Smith, M. R., Behnke, C. S., Thomas, R. K.
- Achieving high response rates on web-based surveys of post-secondary students; 2003; Nichols, L. B., Ghadialy, R.
- Design implementation of a Multimode Web Survey; 2003; Wine, S. J., Cominole, M. B., Carwile, D. S., Perry, K.
- Partnering with a Newspaper to Assess Community Opinion Online; 2003; Downs, E. P., Lindley, A. M.
- Implementing a Web Survey Administration System at the GAO; 2003; Feldesman, A. G.
- Using Internet-Based Surveys With Physicians, What Works and What Doesn't Work; 2003; Schneiderman, M., Thran, S., Adams, C., Lerner, B.
- Exploring Online Survey Metodologies: Who are the Respondents and How to Get them to respond; 2003; Wolter-Warmerdam, K., Gardinali, A. P., Wong, R.
- Using RGI (Respondent Generated Interval) to gather factual information in a web survey; 2003; Lusinchi, D.
- Can What We Don’t Know (about “Don’t Know”) Hurt Us?: Effects of Item Non-response...; 2003; Krosnick, J. A., Behnke, C. S., Lafond, C. R., Thomas, R. K.
- What They See Is What We Get: Response Options for Web Surveys; 2003; Couper, M. P., Tourangeau, R., Conrad, F. G., Crawford, S. D.
- Web Survey Design: Comparing Static and Interactive Survey Instruments; 2003; Nyiri, Z., Clark, L. R.
- Comparing Web-Based Survey Methods with other Approaches: An examination of health knowledge, opinion...; 2003; Greiling, K. A., McCarrier, P. K., Stringer, M. C.
- The role of issue involvement in UK public attitudes to the single European currency; 2003; Roberts, E. C.
- Partipation in Online Surveys: Results from a Series of Experiments; 2003; Kiniorski, A. K., R.Smith, M. R.
- Does Order Really Make a Difference? The Impact of Respondent and Question Characteristics on Response...; 2003; O'Neill, G.
- Cognitive processes in Web Surveys; 2002; Fuchs, M.